What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?
To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.
Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos.
Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?
It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.
Content marketing has gotten a bad rap in recent years, no thanks to the hard-sell hucksters.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
Image courtesy of Science-All
How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?
Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
Instagram is the probably fastest growing social network on planet Earth right now.
Touted by marketing mavens to be the most important social media platform for brands, Instagram is native to smartphones and tablets. Which means that it is a boon for any business keen to explore mobile marketing.
Courtesy of Listening books blog
When was the last time you read, heard or viewed a compelling brand story?
Every single day, we are inundated with hundreds and thousands of itsy bitsy stories. Served in bite-sizes, these seemingly endless anecdotes reach us through our ubiquitous digital devices.
Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.
We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.
OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.
How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?