Posts Under: Content Marketing

Whether you’re marketing your business on your own or you have a team to help you, implementing effective strategies can make it easier to identify and cater to your target audience.

However, it’s essential to make sure you aren’t excluding anyone from that audience. Here’s why.

As the e-commerce world keeps growing and evolving, so too do the ways e-commerce based businesses tackle branding.

In the past, brands were more concerned with maintaining a cohesive look and feel across their marketing materials — including website design, social media platforms, and even packaging for physical products.

Marketing is essential to the success of any industry. However, it can sometimes be a challenge to build a quality marketing strategy in high-stakes sectors, such as public health, government, education, transportation, etc.

But wait you may ask. Aren’t such sectors monopolies? Not at all!

Wish to cater to a wider range of audiences in your emails and other online content? Consider including a video.

The goal for everything on the web is to be accessible to everyone. Sadly, however, we aren’t anywhere close to achieving this goal.

The digital generation is unique. They grew up in the age of the internet and are savvy users of online content.

As a marketer from an earlier generation, this can be both a challenge and an opportunity.

Many businesses underestimate the power of a website. A surprising 29% of Small Medium Businesses (SMBs) don’t even have a website.

Indeed, not having a website or failing to take full advantage of one is a big mistake.