Social Media Marketing Strategies Small Businesses Should Be Using

Social Media Marketing Strategies Small Businesses Should Be Using

September 26, 2022 Social Influence 1 comment

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Are you running a small business? If you are, you need to pay attention to social media marketing as a cost-effective business growth strategy.

The challenges of owning a small business can be immense. After all, it is estimated that more than 20% of small businesses fail within two years, while only around 25% of new businesses can be expected to still be around in 15 years.


How Retail Businesses Can Win in the Digital Age

September 1, 2022 Book Reviews, Business and Management 1 comment

How to Make Retail Remarkable

Background photo created by jcomp – www.freepik.com

Retail as we know it is dying. And it ain’t just Covid-19’s or e-commerce’s fault.

Just look at the number of retailers around the world (and right here in Singapore) that are rolling down the shutters.

Robinsons, Top Shop, MPH, Esprit, Toys R Us, Zara, H&M—these bellwether icons of brick-and-mortar retail are either filing for bankruptcy or closing stores by the thousands.


6 Site Design Trends You’ll See Next Year

August 10, 2022 Content Marketing disabled comments

Wish to know the website design trends coming up in the next year? What should you consider in designing your website to keep up to date with the latest look and feel online?

Trends come and come, some with a bit more staying power than others. Looking into the future can help you come up with a design that stands the test of time.


What Leads to Strong Web Conversions?

July 14, 2022 Content Marketing disabled comments

Want to get better results on your website? You need a more structured approach to optimizing conversions on your website.

When you focus your time and attention on conversion optimization, you’re more likely to see an increase in sales on your website. Sadly, many miss out on the opportunity to test this theory simply because they’re unaware of the benefits of conversion optimization.