Wish to streamline how you run ads on Meta’s platforms like Facebook and Instagram? Well, there is a smarter way to do so.
I recently had the opportunity to interview Dhruv Vohra, the Managing Director for Small and Medium Businesses at Meta Asia Pacific. In our conversation, he unpacked some of the newest features in Ads Manager that make life easier for entrepreneurs who may not have the time, expertise, or manpower to run complex campaigns.
(photo credit: Microsoft Stock Images)
Customer churn is a quiet leak in the growth of many digital marketing agencies. Clients may cancel contracts or switch providers for reasons that often trace back to one issue: a poor experience.
While many firms focus heavily on acquisition, the most sustainable way to grow lies in creating customer experiences that build trust, deliver results, and make clients want to stay.
One of the latest buzzwords in the world of Generative Artificial Intelligence, Agentic Artificial Intelligence (AI) is all the rage these days.
But what is it, and how can it be applied in marketing?
Reputation is one of the most valuable assets for any business, and it can shift rapidly in today’s fast-paced communication landscape. Negative publicity, whether justified or exaggerated, spreads quickly across news outlets, online reviews, and social media platforms.
Wish to improve digital copywriting for your online channels? How do you differentiate between copy that attracts versus copy that converts?
Learn all of that and more in this comprehensive guide to online copywriting for your marketing funnel!
Marketers today have more data than ever—customer clicks, purchase histories, ad performance, email opens and more. However, too often, teams spend time stitching reports together that end up with vague insights and unclear next steps.
These outcomes have led to slow decision-making that leaves opportunities on the table.
Need to boost your personal productivity? Start by focusing your attention on what matters.
Sadly, that’s not true for most of us. Studies show that we only work for 40 seconds in front of a computer before we’re interrupted!
Contrary to popular belief, self-deception is very much a part of who you are.
Many of us fabricate fictional narratives that run our lives — from the moment we awake to the time we fall asleep.
Have you heard about multimodal Artificial Intelligence (AI)? Well, its the latest development in the fast progressing world of AI tools.
These days, text-only analytics are a thing of the past as AI and Machine Learning (ML) advance exponentially.
Artificial intelligence (AI) is no longer a futuristic buzzword tucked into tech blogs and innovation panels. It’s doing the heavy lifting behind marketing automation, product recommendations, customer support, and digital content.
For small business owners, marketers, and brand strategists, the question isn’t whether to use AI — it’s how to use it without losing the trust of your audience.