One of the greatest challenges in launching any content marketing campaign is this:
How do you do it in a systematic, organised and sustainable fashion?
Posts Under: Content Marketing
Keep Customer Experience at the Forefront of Your Web Design
Image Source: Pixabay
Customer experience is the new marketing — especially in the hyper-competitive digital age.
Potential, current, and future customers are the heart of any business. Because of this, their needs and wants should be at the forefront of every sales, marketing, customer service, and other business decision.
What is User-Driven Design?
Is your website created to meet the needs of your target audience? If not, it is time for you to consider incorporating principles of user-driven design in your online channel.
A user-driven approach requires you to incessantly focus on your customer — from the minute they land on your page until they follow through by taking some action.
The Best Practices for Web Design for the Next Two Years
Updating your business website takes time and money. The last thing you want is a site that is so trendy that it has to be revamped in a few months!
Fortunately, we can look ahead to some of the trends and figure out the best practices for web design for the next 24 months or so.
6 Effective Marketing Techniques for Your Financial Advisory Business
Financial advisers have always been in demand, whether for large corporations or personal businesses.
Not everyone is an expert at managing or overseeing finances which is why it’s so important that financial advisors are readily available.
However, the competition is extremely keen out there…
10 Effective Ways to Craft Persuasive Content on Social Media
Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?
Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.
Six Clean Web Designs That Caught Our Attention
A minimalist website design trend isn’t likely to end anytime soon. Simple, uncluttered sites will never go out of style.
Simple minimalist web designs provide the perfect layout for highlighting a singular objective for a page, or to drive users neatly through your sales funnel.
The Top Elements Needed in All Website Footers
Do you know what the footer of your website is? Its that little section at the bottom of your website.
The footer of your site is often an overlooked space. After all, many users move on to another section of your site before reaching the end of any page…
How to Make B2B Marketing Videos That Convert Views into Leads
One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.
The Importance of Data Protection in Digital Marketing
To launch an effective marketing campaign, it’s essential to have a reputable data source to personalise messaging and accurately target your customers. But how do you go about protecting your data so it doesn’t end up in the hands of hackers?