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Marketing, at its most fundamental level, is always about human connection. This is especially relevant in influencer marketing — in which the primary goal is to build relationships rather than promote sales.
Influencer marketing, while rooted in human nature, is not exempt from the benefits of technology. On the contrary, automation technologies can significantly contribute to the success of influencer marketing campaigns.
The capabilities of Artificial Intelligence (AI) have grown beyond what anyone expected. From chatbots such as ChatGPT and Bard, to a whole barrage of AI visual, analytical, content and coding tools, the buzz over AI has many business owners scrambling to figure out the best ways to implement this big business revolution.
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Do you know that personal stories can change the world? More importantly, would you like to make an impact through personal storytelling?
All of us have stories. These personal narratives include episodes of our life, our education, our work, our relationships, as well as our interactions with the world around us.
Businesses put a lot of time, energy and money into promotional strategies. Unfortunately, despite best efforts, they sometimes fail to provide results.
If a recently implemented promotional strategy flopped, revisiting the data behind the campaign can help a brand improve for future marketing efforts.
In the spirit of Holy Week and Easter, let us turn our attention to the remarkable life of Jesus Christ, whose teachings and actions offer profound life lessons for all of us.
As we journey through the final days of His earthly ministry, it is timely to re-discover timeless wisdom that can inspire us to grow, transform, and lead more fulfilling lives.
Are you a renovation contractor looking to attract more customers to your business? One of the best methods today would have to be promoting yourself online.
However, there are many options for digital marketing, so you’ll need some guidance to know where to start.
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Great marketing is more than just advertising your goods or services. Its about knowing who you are and why you do it. This is where intentional marketing comes in.
Intentional marketing can help you showcase your core values, build a stronger brand presence, and draw more customers to your business.
It’s no secret that remote work is on the rise. More companies are moving their employees to remote locations and workers seek jobs that let them work from home.
In fact, remote work is the future for design teams and has tremendous benefits for companies and employees.
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As a business owner, you know that following through on your products is everything. Putting effort into the goods and services you produce is what makes them special and attracts your customer base.
A great product and a great experience are what ultimately keep them coming back. But is this enough to survive and thrive in the social age?
Artificial intelligence (AI) has changed the marketing industry in numerous ways. Even if you’re a marketing professional who uses it now, there’s a good chance how you apply the technology now may barely resemble how people use it in several years.
That’s because innovations are happening so fast. And furious!