Many businesses assume that their potential clients already have enough technical specs, so they leave content creation to lifestyle media outlets.
But guess what? That’s not the way to go.
Posts Under: Content Marketing
Why Did My Promotional Strategy Flop?
Businesses put a lot of time, energy and money into promotional strategies. Unfortunately, despite best efforts, they sometimes fail to provide results.
If a recently implemented promotional strategy flopped, revisiting the data behind the campaign can help a brand improve for future marketing efforts.
5 Digital Marketing Strategies for Renovation Contractors
Are you a renovation contractor looking to attract more customers to your business? One of the best methods today would have to be promoting yourself online.
However, there are many options for digital marketing, so you’ll need some guidance to know where to start.
Showcasing Your Company’s Core Values Through Intentional Marketing
Photo by Ian Schneider on Unsplash
Great marketing is more than just advertising your goods or services. Its about knowing who you are and why you do it. This is where intentional marketing comes in.
Intentional marketing can help you showcase your core values, build a stronger brand presence, and draw more customers to your business.
Can You Build a Strong Design Team that’s Fully Remote?
It’s no secret that remote work is on the rise. More companies are moving their employees to remote locations and workers seek jobs that let them work from home.
In fact, remote work is the future for design teams and has tremendous benefits for companies and employees.
AI’s Impact on the Marketing Industry
Artificial intelligence (AI) has changed the marketing industry in numerous ways. Even if you’re a marketing professional who uses it now, there’s a good chance how you apply the technology now may barely resemble how people use it in several years.
That’s because innovations are happening so fast. And furious!
Fast and Easy Digital Marketing Research Methods for Startups
Wish to be an entrepreneur, but unsure which industry or niche to go into? Want to ascertain the market potential of your startup business ideas?
Consider tapping on the power of online research tools and techniques.
Inclusive Marketing Can Help Grow Your Small Business
Whether you’re marketing your business on your own or you have a team to help you, implementing effective strategies can make it easier to identify and cater to your target audience.
However, it’s essential to make sure you aren’t excluding anyone from that audience. Here’s why.
Digital Marketing Strategy: Startups vs Big Companies
In digital marketing, growing a startup is vastly different from marketing a large company.
While the principles of digital advertising, content marketing, SEO, social media marketing, and other aspects of digital marketing remain the same, their application would probably differ.
Trending Branding Strategies Ecommerce Businesses Should Be Aware Of
As the e-commerce world keeps growing and evolving, so too do the ways e-commerce based businesses tackle branding.
In the past, brands were more concerned with maintaining a cohesive look and feel across their marketing materials — including website design, social media platforms, and even packaging for physical products.